Each year, a lot of resources are spent trying to modify human behaviour. While some intervention strategies are successful, many fall short of their intended goals. Research shows that those interventions most likely to achieve desired outcomes are based on a clear understanding of the targeted health behaviours and the environmental context in which they occur. Social and Behaviour Change Communication (SBCC) has been successfully used by various health promotion programs to improve the well being of target populations. It is a systematic and well-planned process that motivate people to adopt and sustain health promoting behaviours and lifestyles.

IDEAL Public Health and Development Consultancy (IPHDC), has planned a five-day training aimed at improving the capacity of service providers, planners and decision makers of health-oriented programs to establish responsive Social and Behaviour Change Communication (SBCC) programs. This will serve to contribute towards the achievement of SDG 3 (Ensure healthy lives and promote well-being for all at all ages).

Course objectives

To build the capacity of trainees for improving health outcomes through targeted communication strategies aimed at positive behaviour change among key populations.

Course content

• Introduction to Social and Behaviour Change Communication (SBCC).
• Understanding dynamics of health and human behaviour.
• Understanding audiences for SBCC through needs assessment.
• Strategic design and planning of SBCC program.
• Developing and pretesting messages and communication materials.
• Implementing and monitoring SBCC program.
• Evaluating the impact of SBCC programs.

Language of instruction

English

Target group

Programme staff of humanitarian and development agencies including project managers, officers and assistants.

Training methodology

A balanced combination of various adult-learning facilitation paradigms will be used including exploratory learning, group discussions, plenary brainstorming, facilitator’s input, case studies and video documentaries among others.

Training cost

The training cost is US$ 550 and it covers the tuition fees, learning materials, certification, meals and refreshments at the training venue. Further information will be provided upon inquiry.

Accommodation

Accommodation will be arranged upon request by applicants. However, the charges will be borne by the individual participant.